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Getting Started with Twitter

Twitter has over 140 million active users worldwide generating over 340 million tweets a day! Each Tweet is 140 characters or less. Just because a tweet is small doesn't mean it can't have a big impact on your business. Follow these easy steps below to get yourself up and running. Already consider yourself a twitter power user? Then jump to the end to check out some of our Keys to Success. Do you have a tip or trick you want to share? Then comment below!

Setup Your Account and Get Started:

1. Register by creating a username and password:
Choose a username which fits in with how you want to use Twitter (you can use underscores & hyphens)

    • Personal use = use a nickname
    • Self-promotion = use your name (first & last)
    • Business = use company name

2. Fill out your Profile page: (users Home page – ex. www.twitter.com/pshift)
Use your bio area to explain what you are using Twitter for:

  • Create your bio (160 characters)
  • Add your website
  • Upload your photo

Your Profile page includes:

  • Profile info
  • Number of people you are following
  • Number of people following you
  • Number of Tweets
  • Updates
  • Favorites (favorite tweets posted by others
  • Actions (you can block people or follow them)
  • RSS (you can have favorite tweets fed through an RSS reader)

Personalize your Twitter Page:

  • Use one of Twitters templates for your page background
  • Upload a picture
  • Have Power Shift design a custom background for you

Following & Followers Explained:

Following(when you read what others have posted):

  • When you follow someone they receive an email telling them you are following.
  • You can follow and unfollow someone at any time.

Followers (Followers read what you’ve posted):

  • ‘Find People’ tab  - You can log into your email account & add your contacts to find friends who are on Twitter.
  • You can ‘Find on Twitter’ by searching by name or nickname
  • You can invite directly by email or allow Twitter to suggest users to you.
  • You can start following other users.

Different Kinds of Tweets Explained:

‘Reply’ for all your followers

  • When you notice an interesting Tweet, you can reply directly to that user using the ‘Reply’ function(ex. By clicking on the user name @pshift, you will be able to write (publicly) to that user. 
  • Replies are visible to ALL Twitter users.

Direct messages for a specific Follower and privacy:

  • Choose direct message by selecting a user, click on the dropdown next to the following button, write & send your Tweet.
  • You can only direct message between two people who are following each other. If the other person isn’t following you then you can’t direct message them.


  • Sharing a tweet from someone else
  • It’s good etiquette to put ‘RT’ in front of all retweeted  tweets.(RT@pshift...)


  • A tag (also known as a Hashtag) is a word you can associate to a piece of info that tries to describe it so it can be found.
  • Tagging can be done manually – you have to add # and then the tag.
  • Users create tags

The Twitter Search:

  • Instant Search
  • ‘Trending Topics’ – What’s hot…

Keys to Success:

  • Posting tweets between the hours of 1:00pm & 3:00pm ET will give you the highest click rank, especially on days earlier in the week.
  • Posting after 8pm should be avoided, as should posting after 3pm on Fridays.
  • The half-life of a tweet is about 2.8 hours
  • Split Tweets over the day rather than trying to do everything during a concentrated period

Check out these sites:

  • Tweriod.com - gives you the best times to tweet.
  • Whentotweet.com -  analyzes when your followers tweet and gives you a personalized recommendation of the best time of day for you to tweet.
  • Tweetstats.com - Graph your Twitter Stats including. Tweets per hour; Tweets per month; Tweet timeline
  • Futuretweets.com helps you deliver Tweets automatically at preset times
  • Buffer - A Smarter Way to Share on Social Media

Using Twitter to promote yourself:

Tips to get more followers:

  • Always include the most relevant info
  • Talk about your Twitter account through your other accounts – Facebook, Website, LinkedIn, etc.
  • Include Twitter offline – business cards, resume, etc.
  • Learn from users posting on similar topics
  • Try to be the first to Tweet on something
  • Focus on quality of Tweet, not quantity

Gaining Attention:

  • Give your Followers a special offer –  A Twitter only promotion
  • Reply to people who mention your brand/product
  • Don’t focus just on your brand but on the wider subjects related to it
  • Don’t hammer home the company message, get users to trust you first, business will follow
  • Using Twitter regularly & including relevant keywords in your Tweets will increase your Twitter account visibility on search results, whether or not the search engine user is a Twitter user or not

Twitter Clients for smartphones:

What Makes an Awesome Website?

Purpose, Passion, & Partnership

Power Shift offers website solutions that help your business achieve its goals. We listen to your goals and help develop a web hosting environment that will deliver results. Great websites are built when a business works in collaboration with experienced web designers.

We are passionate about the web, and are driven to create exceptional work. With over 20 years of experience, we can help you plan the future of your digital marketing. Your business is awesome and it deserves an awesome web presence.

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